SEO Services Canada-WMP Tip for This Week
Website Marketing Pros your SEO Services Canada would like to share with you these topics we thought would be of interest to you this week regarding reviews of goods & services in Google + listings.
Can Google use social media, like Google+ to improve the quality of reviews it shows for products and services? Google does like to show reviews to searchers, possibly because many searchers ask for reviews.
A Google patent application published in June explores and discusses analyzing reviews, and creating quality scores for reviews from social media content and other review generated content.
Imagine leaving a review of a business or a product at Google, and it asking you if it could used any related social media content about that product or service that you may leave at a place such as Google+ (it does mention Google+ specifically) to augment your review. That’s the focus of this patent application.
Do people leave reviews of places or products and then talk about those places or products on a social network? If so, this patent describes a process that does some social listening to see how well social commentary a person leaves might match up with a review that they publish.
Before the patent describes that, it tries to put the review process into context for us.
It tells us that many reviews appear on the Web, which are offered by many content providers, with an aim of assisting people to evaluate products or services they may buy. People researching products or services might use a search engine to look for reviews and sort through them. Reviews are a mixed bag. Some reviews are helpful, some can mislead, some may be paid reviews, for some the reviewers may have little or no experience with the things being reviewed, or some reviews may be contrary to the reviewer’s actual feelings.
On the other hand, it then tells us that in social media, many people comment about products and services. Often statements made on social media are typically representative of a reviewer’s true sentiment about a product or service. The patent points out that in social media and other platforms, with user consent, they have analyzed social media content to assess information about products or services.
So, the focus of this patent is to give searchers access to online social media generated content about products and services that have been reviewed.
It also explores a way of using that social media content to assess the quality of reviews in an online review platform. This means accessing the reviewer generated social content associated with the reviewer.
WMP your SEO company Canada sees the importance analyzing the content in any review.
The reviewer generated content includes information about a product or service posted outside of the review platform, like on the social network.
This method includes analyzing the reviewer generated social content to extract product review data and matching the product review data with the review provided by the reviewer in the online review platform.
A quality score may be created for the review based on product review data that may be extracted from the reviewer generated social content.
This quality score is intended to provide a measure of the consensus between the product review data extracted from the reviewer generated social content and the review that they may have left.
The patent is:
Assessing Quality of Reviews Based on Online Reviewer Generated Content
Invented by:
US Patent Application 20150178279
Published June 25, 2015
Filed: May 31, 2013
Abstract
Systems and methods for assessing the quality of a review submitted to a review platform are provided. Reviewers that submit reviews may desire for their reviews to be more prominent or to be assigned greater weight by users of the review platform.
According to aspects of the present disclosure, reviewers can optionally enrich reviews posted to an online review platform by associating a quality score with the reviews. The quality score for the review can be determined based on the reviewer’s commentary regarding a product or service in a social media setting or in other settings.
Reviews posted in an online platform can be prioritized based on the quality score such that reviews consistent with other reviewer generated content are more prominent. Indicia indicative of the quality score can be displayed in conjunction with the reviews such that reviews that are consistent reviews are more readily discernible.
Kelowna seo stresses how Google can use social media analysis, review matching as well as considering quality scoring in their review process.
via How Google May Use Google+ to Improve Reviews of Goods and Services
